-
Obsessed: Warby Parker
0
July 21st, 2010Discoveries, fashion.ishI’M NOT KIDDING. HOT GLASSES + FRAMES + FREE RETURNS FOR LESS THAN $100.
It’s no lie. It’s Warby-Parker.
“Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point.“
Rebellious because they make things you want to buy without a middle man mark up. Lofty because they have to handle all the trendy craftmanship themselves. Revolutionary because for every pair you purchase these guys actually donate funds to help other people get vision care around the globe. What the what?!
It’s true. I purchased a pair on Friday and was wearing them the next Wednesday.
The best thing is you–mostly–never have to talk to the inept eyeglasses clerks at your doctor’s office. You will need to send in your PD (pupilary distance), but any nabe eye doc can measure it for you for free in 30 seconds by the front door.
Sadly, due to incredible demand, their try-on-at-home system of sending empty frames isn’t operational at the moment. So yes, you may have to take a leap of faith on your frames, which isn’t easy to do. But come on, for $95, you’d do worse. I risked it all on the Nedwin and I’m wearing them right now to write this post and have no complaints. Just saying. How can you not love this system they’ve constructed? Especially when they tell the story of how their tongue-twisting name came to be:
“We’ve always been inspired by the master wordsmith and pop culture icon, Mr. Jack Kerouac. Two of his earliest characters, recently uncovered in his personal journals, bore the names Zagg Parker and Warby Pepper. We took the best from each and made it our name.
Kerouac inspired a generation to take a road less traveled and to see the world through a different lens.
We hope your new glasses will provide all the style you need to travel your road with class, and their price will leave you with some extra cash to use on your journey.”
Now, time for a second pair. I’m feeling Zagg. Thoughts?


